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About
1350, during the reign of Edward III of England, the term
'standard' came to be used to describe the banner of an
important noble, or member of a royal house. The origin of
the word standard is obscure: originally a standard was an
emblem that 'stood by itself', i.e. it was not carried by
a bearer, although strangely enough the flag-bearer came
to be called a standard-bearer. The earliest standards
consisted of a device, often religious, and sometimes
accompanied by a flag or flags, carried at the top of a
tall pole or the mast of a ship, mounted on a waggon or
some form of cart.
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